Daniel S. Fettinger
2926 21st Street
San Francisco, CA
415.824.2164   (home)
415.336.5452 (mobile)

To obtain a full time position that utilizes the breadth of my skill set building world class web applications. My ideal environment is fast paced and consistently challenging analytically, conceptually and creatively.

I have been professionally developing database driven web presences since 1995. In this time I have developed strong skills in every area of the web development process. I bring to any team not only a wide array of experience, but an enthusiasm and sincere passion for what I do not often found in today's market.

While maintaining a solid foot in fundamental client and server side web development, my recent experience has focused on application and data structure design for search engine optimization (SEO), caching mechanisms and content management systems.

Proficient Languages:
ColdFusion, CSS, DHTML, DTD, HTML, JavaScript, PHP, PL/SQL, SQL, XHTML, XML, XPath, XSD (XML Schema), XSL
Knowledgeable Languages:
Web Clipping, WML, WMLScript
Software in Brief:
Apache, Bugzilla, CVS, ImageReady, MySQL, Oracle, Photoshop, Twiki
Operating Systems in Brief:
Google Search Appliance, Red Hat Linux, Windows

2001- Present: StubHub, Inc.
Senior Web Engineer
StubHub.com offers ticketing software and solutions to sports teams, performing artists, media companies, university athletic programs and event producers.

As the only senior developer on a team of six, my primary duties involve application and database design, employee training and mentoring, technical specification authoring and timing assessments and development lead on many of StubHub.com's more ambitious technical endeavors. The e-commerce application responsible for my core duties has seen an almost 50x increase in monthly revenue, in addition to the associated increase in traffic, during my tenure.

Project highlights include:
  • Designed and implemented search engine optimization (SEO) methods that resulted in increased page rank and large jumps in Google search placement for highly competitive phrases in our sector, such as "Buy Britney tickets."
  • Designed and implemented StubHub.com's first ever content management suite using a single point of entry to an XSL/ColdFusion/XML/Oracle system allowing non-technical staff to manage site promotions, system generated emails, site map and SEO content.
  • Designed and implemented caching systems using snapshots of dynamically generated site shells and content while continuing to maintain rapidly changing content integrity.
  • Designed and implemented site search utilizing a custom XSL front end and a small cluster of Google Search Appliances.
  • Technical management and implementation for partner sites including MSN, USA Today, Britney Spears, Justin Timberlake, Christina Aguilera, Rolling Stone, New York Jets, Green Bay Packers, Dallas Stars, Los Angeles Clippers, Indiana Pacers, Texas Rangers, Arizona Diamondbacks, Cleveland Indians, Seattle Mariners, FOX Sports, The Sporting News and AOL.
  • Designed and implemented an XML integration for cross-site inventory management with eBay.com.
  • Worked on a team of three employees to transition the StubHub.com from a managed Solaris, iPlanet, ColdFusion 5, Oracle 8 system to a custom, colocated Red Hat Linux, Apache, ColdFusion MX, Oracle 9i RAC environment.
Primary technologies:
Apache, ColdFusion, CSS, JavaScript, mod_rewrite, Oracle, Photoshop, PL/SQL, SQL, XHTML, XML, XPath, XSL

1999-2001: zeroDEF Design Associates
Director / Co-Founder
Founded a collective of freelance development contractors.

Clients included BET.com (Black Entertainment Television), UC Berkeley Extension, Xircom, Detroit New Media Association and Dragonfly Mobile, Inc.

Primary technologies:
Apache, CSS, HTML, JavaScript, MySQL, Oracle, PHP, Photoshop, SQL, WML

1997-1999: sigma6 Interactive Media (A Division of Appnet)
Web Operations/Production Manager
Served as project development coordinator, lead developer and primary technical client liaison for a web shop of 40 employees. In two years I oversaw the development of over 30 successful web rollouts varying from corporate identity and e-commerce storefronts to operational intranets.

Project clients included General Motors, Plymouth, Worlddealer.net, Delphi Automotive, Harmony House and STS Systems.

Primary technologies:
ColdFusion, SQL, HTML, DHTML, JavaScript, Photoshop, SQL Server

1995-1997: Control Room Technologies
Vice President / Co-Founder
Founded Internet software development company. CRT was covered in Web Week and Interactive Week for its work with then cutting edge remotely manageable web sites and real-time handheld data. CRT was also heralded for being among the very first to embrace streaming audio technology.

Clients included One-on-One Sports Radio Network, Nokia Sugar Bowl and Beatbox.com.

Primary technologies:
ColdFusion, HDML, HTML, MS Access, RealAudio, SQL

Macromedia Certified Advanced ColdFusion MX Developer
Certified 10/21/2003 by Macromedia.
W3Schools Certified Advanced HTML Developer
Certified 10/17/2003 by W3Schools for HTML, XHTML and CSS knowledge.
Interviewed for ZDTV about independent contractors in the web industry. The spot aired in 2000.

Masters of the Web Competition, 1998
Served as the technical anchor for one of fifty hand selected development teams nationwide in a competition judged by Tim Berners-Lee, among others. Given a team of six and 24 hours, the challenge was to build a web site for Steven Spielberg's Starbright Foundation.

Hotwired Geek of the Week, June 1998
Selected as Hotwired's "Geek of the Week" using the pseudonym Hugh Mann. I won a free tee-shirt.

Michigan State University
English and journalism, 1991 - 1995.

Available upon request.

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* Please note that links have not been included where relevant work is no longer available or the company in question no longer exists. Return to top